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Gift Baskets Statistics-A Historical View
This timeline was compiled after extensive research to learn
when gift baskets were first created and how this wonderful gift has
evolved. These facts are taken from an in-depth report which we share
below.
Here's a timeline, documented in the report
Gift Basket Statistics 20011and the book,
The Gift Basket Design Book by Shirley
George Frazier.
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Year |
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History |
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1913 |
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The article, "Baskets
for the New Baby," is published in Woman's Home Companion
magazine. |
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1927 |
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Bon
voyage baskets are featured in Pictorial Review magazine. |
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1937 |
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Popular Mechanics publishes an
article entitled, "New Fruit Baskets." |
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1943 |
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During World War II, an
article in House Beautiful states that
food baskets are "something to give to the rich." |
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1956 |
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Sunset Magazine frequently
features gift basket articles, including the instructional, "How
to Pack a Gift Basket." |
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1970 |
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The article, "These
Gift Ideas Start with an Inexpensive Gift Basket," in
Sunset Magazine, shows seven stylish designs. |
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1984 |
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McCall's and Glamour magazines
publish the articles, "Bountiful Baskets
to Take or Send" and "Gift Baskets
that Anyone Can Create," respectively. |
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1991 |
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In the article, "Gift
Baskets: A Growing Category for Retailers," Gifts &
Decorative Accessories brands gift baskets as a hot retail
product. |
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1992 |
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The National Association of
Specialty Food Trade publishes the first in-depth report on gift
baskets in "Today's Specialty Food
Consumer." |
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1993 |
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Gift Basket Review's survey
estimates the industry value at $700 million. |
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1996 |
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A second survey from Gift
Basket Review includes consumer trends and gift basket
designers' spending habits. |
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1998 |
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Giftware Business surveys gift
basket buyers and reports their ages, salaries, and geographic
locations. |
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2000- |
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Gift basket
industry facts and statistics continue to be cited in gift and gourmet
magazines. |
1Timeline re-created from Gift Basket Statistics 2001 by
Shirley George Frazier. All rights reserved.
Statistics reports are found on the
GiftBasketBusiness.com Web site.
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